Maximising Online Visibility: The Essential Role of an SEO Marketing Consultant

seo marketing consultant

The Role of an SEO Marketing Consultant in Boosting Online Visibility

In today’s digital landscape, having a strong online presence is crucial for businesses looking to reach their target audience effectively. This is where SEO marketing consultants play a vital role in helping companies improve their visibility and rankings on search engines.

SEO (Search Engine Optimization) is the practice of optimizing a website to increase its visibility on search engine results pages. An SEO marketing consultant is a professional who specialises in implementing strategies to improve a website’s organic search rankings.

One of the key responsibilities of an SEO marketing consultant is conducting thorough keyword research to identify relevant terms and phrases that potential customers are using to search for products or services. By strategically incorporating these keywords into website content, meta tags, and other elements, consultants can help improve a site’s chances of ranking higher in search results.

Furthermore, SEO marketing consultants analyse website performance metrics and user behaviour data to identify areas for improvement. They may recommend technical enhancements, content optimisation strategies, and link-building initiatives to enhance a site’s overall SEO performance.

By working closely with businesses to develop customised SEO strategies tailored to their specific goals and target audience, SEO marketing consultants can help drive organic traffic growth, increase brand visibility, and ultimately boost conversions and revenue.

In conclusion, the expertise of an SEO marketing consultant can be invaluable for businesses looking to establish a strong online presence and compete effectively in the digital marketplace. With their knowledge of best practices and proven strategies, these professionals play a critical role in helping companies achieve sustainable success in the ever-evolving world of digital marketing.

 

Essential FAQs About Becoming and Hiring an SEO Marketing Consultant

  1. What skills do you need to become an SEO specialist?
  2. What is SEO job description?
  3. How much do you get paid for SEO?
  4. What is the hourly rate for SEO consultant?
  5. What skills are needed for SEO?
  6. Is it worth hiring an SEO expert?
  7. What does a SEO Consultant do?
  8. What is SEO job?
  9. What does a SEO marketer do?
  10. What should an SEO Specialist do?
  11. How much do SEO consultants make?
  12. Are SEO consultants worth it?
  13. What is the job role of SEO?
  14. How do I start a career in SEO?
  15. How do I start a SEO Consultant?
  16. How long does it take to become an SEO consultant?
  17. How much does an SEO consultant cost?
  18. How do I become a SEO specialist?
  19. What is the role of a SEO specialist?
  20. What is an SEO marketing consultant?
  21. How much do SEO consultants charge?

What skills do you need to become an SEO specialist?

To become a successful SEO specialist, a combination of technical expertise, analytical skills, and creativity is essential. Firstly, a solid understanding of search engine algorithms and ranking factors is crucial for implementing effective SEO strategies. Additionally, proficiency in keyword research, on-page optimization, and link building techniques is necessary to improve a website’s visibility. Strong analytical skills are also vital for interpreting data and performance metrics to make informed decisions and adjustments. Moreover, staying updated on industry trends and algorithm changes is key to adapting strategies for optimal results. Overall, a successful SEO specialist possesses a blend of technical knowledge, analytical capabilities, and adaptability to navigate the dynamic landscape of search engine optimisation effectively.

What is SEO job description?

When exploring the role of an SEO marketing consultant, understanding the SEO job description is essential. The job of an SEO professional involves implementing strategies to enhance a website’s visibility on search engine results pages. This includes conducting keyword research, analysing website performance metrics, and recommending optimisation tactics to improve organic search rankings. SEO consultants work closely with businesses to develop customised strategies that align with their goals and target audience. By leveraging their expertise in SEO best practices, these professionals play a crucial role in driving organic traffic growth, increasing brand visibility, and ultimately boosting online success for businesses in the competitive digital landscape.

How much do you get paid for SEO?

When it comes to determining the payment structure for SEO services, the fees charged by an SEO marketing consultant can vary significantly depending on several factors. These may include the scope of work involved, the level of expertise and experience of the consultant, the complexity of the project, and the specific goals and objectives of the client. Some consultants may charge an hourly rate, while others prefer a project-based fee or a monthly retainer. It is essential for businesses to discuss their budget and expectations with their SEO consultant to ensure transparency and alignment on payment terms that work best for both parties.

What is the hourly rate for SEO consultant?

When it comes to the hourly rate for an SEO consultant, it can vary depending on factors such as the consultant’s level of experience, expertise, and the complexity of the project. On average, SEO consultants may charge anywhere from £50 to £200 per hour. Some consultants may offer package deals or retainer options for ongoing services. It’s important for businesses to consider not just the cost but also the value that an experienced SEO consultant can bring in terms of improving online visibility, driving organic traffic, and ultimately increasing conversions and revenue.

What skills are needed for SEO?

When considering the skills required for a career in SEO, several key competencies come to the forefront. Firstly, a solid understanding of search engine algorithms and ranking factors is essential. Proficiency in keyword research, on-page and off-page optimization techniques, and the ability to interpret analytics data are also crucial skills for an SEO professional. Additionally, strong communication skills, creativity in content creation, technical proficiency for website audits and optimisation, as well as adaptability to stay abreast of industry trends and algorithm updates are all vital for success in the field of SEO marketing consultancy.

Is it worth hiring an SEO expert?

When considering whether to hire an SEO expert, it is important to weigh the potential benefits against the investment. An experienced SEO marketing consultant can bring a wealth of knowledge and expertise to the table, helping businesses improve their online visibility, attract targeted traffic, and ultimately increase conversions. By staying abreast of search engine algorithms and best practices, an SEO expert can implement strategies that yield long-term results and help businesses stay competitive in the digital landscape. While there is a cost associated with hiring an SEO consultant, the potential return on investment in terms of improved search rankings and enhanced online presence makes it a worthwhile consideration for businesses looking to maximise their digital marketing efforts.

What does a SEO Consultant do?

A SEO consultant is a professional who specialises in improving a website’s visibility and search engine rankings through strategic tactics and optimisation techniques. Their primary role involves conducting comprehensive keyword research, analysing website performance data, and implementing on-page and off-page SEO strategies to enhance a site’s organic search presence. SEO consultants work closely with businesses to develop customised plans that align with their goals and target audience, ultimately aiming to drive organic traffic growth, increase brand visibility, and improve overall online performance. By staying abreast of industry trends and search engine algorithms, SEO consultants play a crucial role in helping businesses navigate the complex world of digital marketing and achieve sustainable success in today’s competitive online landscape.

What is SEO job?

An SEO job refers to the role of an individual, often known as an SEO marketing consultant, who specialises in improving a website’s visibility and ranking on search engines. The primary responsibilities of an SEO professional include conducting keyword research, implementing on-page and off-page optimization strategies, analysing website performance metrics, and staying updated on search engine algorithms. By enhancing a website’s SEO, these experts aim to increase organic traffic, improve online visibility, and ultimately drive conversions for businesses. In essence, an SEO job involves employing various techniques to ensure that a website ranks well in search engine results pages and attracts relevant traffic from potential customers.

What does a SEO marketer do?

A SEO marketer, also known as an SEO marketing consultant, plays a crucial role in enhancing a website’s visibility and rankings on search engines. Their primary responsibilities include conducting keyword research to identify relevant terms, optimising website content and meta tags, analysing performance metrics, and implementing strategies to improve organic search rankings. By staying abreast of search engine algorithms and best practices, SEO marketers help businesses attract more organic traffic, increase brand visibility, and ultimately drive conversions. Their expertise in developing tailored SEO strategies is instrumental in helping businesses navigate the complexities of online marketing and achieve sustainable growth in the digital landscape.

What should an SEO Specialist do?

When considering the role of an SEO Specialist, it is essential to understand the multifaceted nature of their responsibilities. An SEO Specialist is tasked with implementing strategies to enhance a website’s visibility and rankings on search engines. This involves conducting comprehensive keyword research, analysing website performance metrics, and recommending technical and content optimizations to improve SEO performance. Additionally, an SEO Specialist should stay abreast of industry trends and algorithm updates to ensure that their strategies remain effective and in line with best practices. Ultimately, the primary goal of an SEO Specialist is to drive organic traffic growth, increase brand visibility, and maximise opportunities for online success.

How much do SEO consultants make?

The earning potential of SEO consultants can vary based on factors such as experience, expertise, geographic location, and the scope of services provided. On average, SEO consultants can earn anywhere from £20,000 to £60,000 per year in the UK. However, top-tier consultants with a strong track record of delivering results for clients may command higher fees or salaries. It’s important to note that compensation for SEO consultants can also be influenced by market demand and industry trends, making it essential for professionals to continually update their skills and stay informed about the latest developments in search engine optimisation strategies.

Are SEO consultants worth it?

When considering whether SEO consultants are worth it, it’s important to recognise the significant value they can bring to a business. SEO consultants possess expertise in optimising websites for search engines, improving online visibility, and driving organic traffic. Their strategic insights and tailored approaches can lead to long-term benefits such as increased website rankings, enhanced brand visibility, and higher conversion rates. By investing in an SEO consultant, businesses can gain a competitive edge in the digital landscape and achieve sustainable growth over time. Ultimately, the return on investment from engaging an SEO consultant often outweighs the initial cost, making their services a valuable asset for businesses looking to succeed online.

What is the job role of SEO?

The job role of an SEO (Search Engine Optimization) marketing consultant is to enhance a website’s visibility and ranking on search engine results pages. SEO consultants are tasked with implementing strategies to improve organic search rankings by conducting keyword research, analysing website performance metrics, and recommending optimisation tactics. Their goal is to drive organic traffic growth, increase brand visibility, and ultimately boost conversions and revenue for businesses. By customising SEO strategies to align with specific goals and target audiences, SEO marketing consultants play a crucial role in helping companies establish a strong online presence and succeed in the competitive digital landscape.

How do I start a career in SEO?

Embarking on a career in SEO can be an exciting and rewarding journey for those passionate about digital marketing and analytics. To start a career in SEO, it is essential to develop a strong understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and analytics tools. Pursuing relevant courses or certifications in SEO can provide a solid foundation of knowledge and skills. Additionally, gaining practical experience through internships or freelance projects can help you build a portfolio and showcase your expertise to potential employers. Networking with industry professionals, staying updated on the latest trends in SEO, and continuously honing your skills through hands-on practice are key steps towards establishing a successful career in SEO.

How do I start a SEO Consultant?

Starting a career as an SEO consultant requires a combination of knowledge, skills, and strategic planning. To begin as an SEO consultant, it is essential to gain a deep understanding of search engine optimisation principles, including keyword research, on-page and off-page SEO techniques, and analytics. Building a strong foundation in digital marketing and staying updated on industry trends are also crucial. Networking with other professionals in the field and gaining practical experience through internships or freelance projects can help aspiring SEO consultants establish credibility and build a portfolio. Additionally, creating a professional website to showcase expertise and services can attract potential clients and kickstart a successful career in SEO consulting.

How long does it take to become an SEO consultant?

Becoming an SEO consultant typically requires a combination of education, training, and practical experience. While there is no set timeframe for how long it takes to become an SEO consultant, most professionals in the field acquire the necessary skills and knowledge over a period of several years. Individuals interested in pursuing a career as an SEO consultant often start by gaining a solid understanding of digital marketing principles and SEO best practices through courses, workshops, or self-study. Hands-on experience working on real-world projects and staying up-to-date with industry trends are also crucial for developing expertise in this field. Ultimately, the journey to becoming a proficient SEO consultant is a continuous learning process that varies depending on individual dedication and commitment to mastering the craft.

How much does an SEO consultant cost?

When considering the cost of hiring an SEO consultant, it’s important to understand that pricing can vary depending on various factors such as the consultant’s level of experience, the scope of services required, and the complexity of the project. Typically, SEO consultants may charge hourly rates, monthly retainers, or project-based fees. Rates can range from a few hundred to several thousand pounds per month. It’s advisable to request quotes from multiple consultants, evaluate their expertise and track record, and choose a professional whose services align with your budget and business goals for optimal results in improving your online visibility and search engine rankings.

How do I become a SEO specialist?

To become an SEO specialist, individuals typically start by gaining a solid understanding of the principles and practices of Search Engine Optimization. This can involve self-study through online resources, courses, and tutorials, as well as practical experience working on SEO projects. Pursuing formal education in digital marketing or related fields can also be beneficial. Additionally, staying updated on the latest trends and algorithm changes in the SEO industry is essential. Building a strong portfolio showcasing successful SEO projects and continuously honing one’s skills through hands-on practice are key steps towards becoming a proficient SEO specialist.

What is the role of a SEO specialist?

A common query regarding SEO marketing consultants often revolves around the role of an SEO specialist. An SEO specialist is tasked with enhancing a website’s visibility and search engine rankings through strategic optimisation techniques. Their responsibilities include conducting keyword research, analysing website performance metrics, implementing on-page and off-page SEO tactics, and staying abreast of industry trends to ensure continued improvement in organic search results. By leveraging their expertise in search engine algorithms and digital marketing strategies, SEO specialists play a pivotal role in driving targeted traffic to websites, increasing brand visibility, and ultimately contributing to the overall online success of businesses.

What is an SEO marketing consultant?

An SEO marketing consultant is a professional who specialises in optimising websites to improve their visibility and rankings on search engine results pages. Their primary role involves conducting keyword research, implementing on-page and off-page SEO strategies, and analysing website performance metrics to enhance organic search traffic. By leveraging their expertise in search engine algorithms and digital marketing trends, SEO marketing consultants help businesses increase their online presence, attract targeted audiences, and ultimately drive conversions and revenue.

How much do SEO consultants charge?

When it comes to the question of how much SEO consultants charge, the fees can vary depending on several factors. SEO consultants typically offer a range of pricing structures, including hourly rates, project-based fees, or monthly retainers. The cost of hiring an SEO consultant may also be influenced by their level of experience, expertise, and the scope of services required. Some consultants may charge a flat fee for specific projects, while others may offer customised packages based on the client’s needs and goals. It is advisable for businesses to request quotes from multiple SEO consultants and consider the value and quality of services offered before making a decision on hiring one.

Maximising Online Visibility with a Professional SEO Consultant

professional seo consultant

The Role of a Professional SEO Consultant in Boosting Online Visibility

Search Engine Optimization (SEO) plays a crucial role in helping businesses improve their online visibility and reach their target audience effectively. In this digital age, the services of a professional SEO consultant have become invaluable for companies looking to enhance their online presence and drive organic traffic to their websites.

A professional SEO consultant possesses the expertise and knowledge required to analyse websites, identify areas for improvement, and implement strategies that can boost search engine rankings. By staying updated on the latest trends and algorithms used by search engines like Google, they can help businesses stay ahead of the competition and attract more potential customers.

One of the key responsibilities of a professional SEO consultant is conducting thorough keyword research to identify relevant terms and phrases that are frequently searched by users. By strategically incorporating these keywords into website content, meta tags, and other elements, they can help improve a site’s visibility in search engine results pages.

Furthermore, an SEO consultant can provide valuable insights into website structure, user experience, and backlink profiles to ensure that a site is optimised for both search engines and users. By addressing technical issues, improving site speed, and enhancing overall user experience, they can help increase a site’s chances of ranking higher in search results.

In conclusion, hiring a professional SEO consultant is essential for businesses looking to establish a strong online presence and attract more organic traffic. With their expertise and strategic approach to SEO, they can help businesses achieve higher search engine rankings, drive quality traffic to their websites, and ultimately increase conversions and revenue.

 

Essential Tips for Professional SEO Consultants: Enhancing Your Strategy and Client Success

  1. Stay updated with the latest SEO trends and algorithm changes.
  2. Conduct thorough keyword research to target the right audience.
  3. Optimise website content for both users and search engines.
  4. Build high-quality backlinks from authoritative websites.
  5. Track and analyse SEO performance using tools like Google Analytics.
  6. Communicate effectively with clients to understand their goals and provide regular progress reports.

It is essential for a professional SEO consultant to stay updated with the latest SEO trends and algorithm changes. Search engines constantly evolve their algorithms to provide users with the most relevant and high-quality search results. By keeping abreast of these changes, an SEO consultant can adapt their strategies accordingly to ensure that their clients’ websites remain optimised for improved visibility and ranking performance. Staying informed about the latest trends in SEO also allows consultants to implement best practices that align with current search engine guidelines, ultimately helping businesses maintain a competitive edge in the online landscape.

Conduct thorough keyword research to target the right audience.

To maximise the effectiveness of SEO strategies, it is essential for a professional SEO consultant to conduct thorough keyword research. By identifying and targeting the right keywords that align with the search intent of the target audience, businesses can significantly improve their online visibility and attract relevant traffic to their websites. This strategic approach not only enhances search engine rankings but also ensures that the content resonates with users, ultimately leading to higher engagement and conversions.

Optimise website content for both users and search engines.

To maximise the impact of SEO efforts, it is crucial for a professional SEO consultant to optimise website content for both users and search engines. By creating high-quality, relevant content that addresses the needs and interests of the target audience, while also strategically incorporating keywords and meta tags to enhance search engine visibility, businesses can improve their online presence significantly. Balancing user experience with SEO best practices not only helps attract organic traffic but also ensures that visitors have a positive interaction with the website, leading to higher engagement and conversions.

To enhance your website’s search engine rankings and credibility, it is crucial to focus on building high-quality backlinks from authoritative websites. Backlinks from reputable and relevant sites act as a vote of confidence in your content, signalling to search engines that your website is a valuable resource. By securing backlinks from trusted sources, you not only improve your site’s visibility in search results but also establish your authority within your industry. Investing time and effort in acquiring quality backlinks can significantly boost your SEO efforts and help drive organic traffic to your website.

Track and analyse SEO performance using tools like Google Analytics.

To maximise the effectiveness of SEO strategies, it is crucial for businesses to track and analyse their performance using tools such as Google Analytics. By monitoring key metrics like website traffic, user behaviour, and conversion rates, a professional SEO consultant can gain valuable insights into the impact of their efforts. This data allows them to make informed decisions, identify areas for improvement, and adjust strategies to achieve better results in boosting online visibility and driving organic traffic. Tracking and analysing SEO performance with tools like Google Analytics is essential for measuring success and continuously refining strategies for optimal results.

Communicate effectively with clients to understand their goals and provide regular progress reports.

Effective communication with clients is a crucial tip for professional SEO consultants. By actively listening to clients and understanding their goals, consultants can tailor their strategies to meet specific objectives and deliver results that align with the client’s vision. Providing regular progress reports not only keeps clients informed about the status of their SEO campaigns but also builds trust and transparency in the consultant-client relationship. Clear and open communication ensures that clients are engaged in the process and have a clear understanding of the value that the SEO consultant brings to their online visibility and success.

Unlocking Success: The Expertise of Search Engine Optimisation Consultants

search engine optimisation consultants

Article: Search Engine Optimisation Consultants

The Role of Search Engine Optimisation Consultants in Digital Marketing

In the world of digital marketing, search engine optimisation (SEO) consultants play a crucial role in helping businesses improve their online visibility and reach their target audience effectively. SEO consultants are experts in the field of search engine algorithms and strategies that can enhance a website’s ranking on search engine results pages.

One of the primary responsibilities of SEO consultants is to conduct thorough keyword research to identify relevant terms and phrases that users are searching for online. By strategically incorporating these keywords into website content, meta tags, and other elements, consultants can help improve a site’s organic search rankings.

Moreover, SEO consultants work on optimizing website structure, improving site speed, enhancing user experience, and building high-quality backlinks from reputable sources. These efforts not only boost a site’s search engine visibility but also contribute to overall online credibility and authority.

Another key aspect of an SEO consultant’s role is to stay updated on the latest trends and algorithm changes in the ever-evolving landscape of search engines. By keeping abreast of industry developments, consultants can adapt their strategies accordingly to ensure optimal results for their clients.

Ultimately, search engine optimisation consultants play a vital role in helping businesses navigate the complexities of online visibility and competitiveness. Their expertise and strategic approach can make a significant difference in driving organic traffic, increasing conversions, and achieving long-term success in the digital realm.

 

9 Essential Tips for Choosing the Right SEO Consultant in the UK

  1. Look for consultants with a proven track record of improving search engine rankings.
  2. Check if the consultant stays updated with the latest SEO trends and algorithm changes.
  3. Ensure the consultant uses ethical SEO practices to avoid penalties from search engines.
  4. Ask for case studies or references from previous clients to gauge their effectiveness.
  5. Clarify communication channels and reporting methods to stay informed about progress.
  6. Discuss realistic goals and timelines for achieving results through SEO efforts.
  7. Consider consultants who offer a tailored approach based on your specific business needs and goals.
  8. Evaluate the consultant’s understanding of both on-page and off-page SEO strategies.
  9. Compare pricing structures and services offered by different consultants before making a decision.

Look for consultants with a proven track record of improving search engine rankings.

When seeking search engine optimisation consultants, it is advisable to prioritise those with a verified history of enhancing search engine rankings. Consultants with a proven track record demonstrate their ability to implement effective strategies that yield tangible results in boosting a website’s visibility on search engine results pages. By selecting consultants with a successful track record, businesses can have confidence in their expertise and trust in their capacity to deliver impactful outcomes that align with the company’s digital marketing objectives.

It is essential to verify whether the search engine optimisation consultant stays abreast of the latest SEO trends and algorithm changes. Keeping up-to-date with the dynamic landscape of search engines is crucial for implementing effective strategies that align with current best practices. A consultant who is proactive in monitoring industry developments can adapt their approach accordingly, ensuring that their clients benefit from cutting-edge techniques that enhance online visibility and drive sustainable growth.

Ensure the consultant uses ethical SEO practices to avoid penalties from search engines.

It is essential to ensure that the search engine optimisation consultant you work with employs ethical SEO practices to safeguard against penalties from search engines. By adhering to ethical guidelines and best practices, such as avoiding keyword stuffing, cloaking, or buying links, the consultant can help maintain the integrity of your website’s online presence. Upholding ethical standards not only ensures long-term sustainability but also builds trust with search engines, ultimately leading to improved rankings and organic traffic growth.

Ask for case studies or references from previous clients to gauge their effectiveness.

When seeking guidance from search engine optimisation consultants, it is advisable to request case studies or references from their past clients. This practice allows you to assess the consultant’s effectiveness and track record in delivering tangible results. By reviewing real-life examples of their work and hearing feedback from previous clients, you can gain valuable insights into the consultant’s capabilities and determine if they are the right fit for your SEO needs.

Clarify communication channels and reporting methods to stay informed about progress.

It is essential for businesses working with search engine optimisation consultants to clarify communication channels and reporting methods to stay informed about progress effectively. By establishing clear lines of communication and setting up regular reporting mechanisms, clients can receive timely updates on the performance of SEO strategies, track key metrics, and understand the impact of the consultant’s efforts on their online visibility. This transparency not only fosters a collaborative partnership but also enables clients to make informed decisions and adjustments based on the progress achieved.

Discuss realistic goals and timelines for achieving results through SEO efforts.

When engaging with search engine optimisation consultants, it is essential to have open discussions about setting realistic goals and establishing achievable timelines for seeing results from SEO efforts. Understanding that SEO is a long-term strategy that requires patience and consistent effort is crucial. Consultants can provide valuable insights into the timeframes needed to implement changes, monitor progress, and start seeing improvements in search engine rankings. By aligning expectations and timelines from the outset, businesses can better assess the effectiveness of their SEO strategies and make informed decisions to drive sustainable growth online.

Consider consultants who offer a tailored approach based on your specific business needs and goals.

When seeking search engine optimisation consultants, it is advisable to consider professionals who provide a personalised approach tailored to your unique business requirements and objectives. By opting for consultants who take the time to understand your specific needs and goals, you can ensure that the SEO strategies implemented are aligned with your company’s vision and target audience. This tailored approach not only enhances the effectiveness of the SEO efforts but also fosters a more collaborative and productive partnership between you and the consultant, ultimately leading to better results in improving your online visibility and driving organic traffic.

Evaluate the consultant’s understanding of both on-page and off-page SEO strategies.

When considering a search engine optimisation consultant, it is essential to evaluate their understanding of both on-page and off-page SEO strategies. A proficient consultant should possess comprehensive knowledge of on-page factors such as content quality, keyword optimization, meta tags, and site structure to enhance a website’s visibility within search engine results. Additionally, expertise in off-page strategies like link building, social media engagement, and online reputation management is crucial for establishing a strong online presence and improving search rankings. By assessing a consultant’s proficiency in both aspects of SEO, businesses can ensure a well-rounded approach to maximising their digital marketing efforts effectively.

Compare pricing structures and services offered by different consultants before making a decision.

When seeking the services of search engine optimisation consultants, it is advisable to compare pricing structures and the range of services offered by different professionals before finalizing a decision. By conducting a thorough evaluation of consultants’ pricing models and service packages, businesses can ensure they choose a consultant that not only fits their budget but also aligns with their specific SEO needs and goals. This comparative analysis can help in making an informed decision that maximizes the value obtained from the expertise and assistance of an SEO consultant.